Leave No Dream Behind

Identity Development Publicity Campaign

Continuing Education Department, Cégep Vanier College

Main Campaign
Leave No Dream Behind

Sub Campaigns
Invest in You
Invest in Them
You got this!

Brand
Analysis
Strategy
Naming
Identity
Design
Environment
Advertisements
Corporate Communications
Event Visuals
Interior + Exterior Signage
Social Media Identity

Creative Direction
Copywriting
Photography
Video + Editing
Print Management

Vanier College is an English public college located in Montreal in the borough of Saint-Laurent, Quebec, Canada. It was founded in 1970 and is the second largest English-speaking CEGEP in Quebec. Today, the student population numbers over 6,700 full-time Diploma students with an additional 2,000 students attending through the Continuing Education Department (credit and non-credit courses and programs). 

The Continuing Education Department collaborated with K10 to revitalize its image and to design something fluid and inline with the College’s Brand (also redesigned by K10) to reflect today’s culture. K10 helped to establish the overall concept and messaging, communication tools, developed student related outreach material and corporate outreach marketing materials.

More precisely, at the onset of the project K10 was brought in to provide the client with an analysis and then to develop a solution set to better all points of contact. We set in motion a 3 year plan with the communications department. We branded the campaign and created strong call-to-action titles that are used to market on all print and online platforms. K10 developed, photography, catch phrases, content, videos for social media promotion, templates for promotion and advertisement artwork. Afterwards, we were asked to carry over the new look to their new office spaces located in the tech savvy neighbourhood of the Mile End in Montreal.