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Identity Development and Web Design

Proset Inclusive Tennis, Charitable Organization

Brand
Analysis
Strategy
Identity
Design
Web Design
Social Media Identity

Creative Direction
Copywriting
Photography

Everyone should have the opportunity to enjoy physical fitness!

In 2010 Philippe Manning realized a long-cherished wish. He developed a unique sports program for people with ASD (Autism Spectrum Disorder, including Asperger’s, PDD-NOS, Classic Autism), ADHD and Down Syndrome. Proset’s adapted, fun, and innovative program continues to demonstrate a positive impact on participants of all ages and their families. Their ongoing success is driven by the enthusiasm, passion and drive of its founders, as well as the dedicated staff, board members, volunteers, and generous sponsors who support the cause.

Known for its contagiously positive spirit, Proset wanted to retain its relevancy and to continue to inspire its participants and support for fund-raising events. K10 developed a comprehensive campaign that involved updating the visual identity, communications pieces and overhauling the website. The design approach drew from the energy of the organization — dynamic, vibrant, energized and engaging.